Twitter Hires First Director of Culture and Community

Published On November 7, 2018 | By Tom Huskerson | News and Analysis

God-is Rivera

Twitter announced it has hired God-is Rivera as its first ever Director of Culture and Community. Twitter’s plan for Rivera is to “better serve and engage communities.”  Twitter plans to use its brand marketing, campaigns, events and other experiences. According to a Twitter press release Rivera’s job will be to ensure the company’s campaigns and programs are inclusive and “reflective of the communities we serve.”  Rivera will also be responsible for expanding Twitter’s developing relationships and programs with content creators, community leaders and brands beyond the doors of the company.

Previously Rivera spearheaded internal diversity and inclusion efforts at VMLY&R, a digital and creative agency.

Rivera said in statement, “As a black woman who has worked in industries in which I have been underrepresented, I feel a great responsibility to amplify and support diverse communities, and they exist in full force on Twitter. The team has shown a passion to serve and spotlight their most active users and I am honored to step into this new role as a part of that commitment.”

Like many tech companies Twitter has struggled with diversity goals. Last year it announced that it had “mostly” met its diversity goals. According to the 2017 report Twitter employment of underrepresented minorities in leadership roles rose from 0% to 6% in 2016. Female leadership grew from 22 percent to 30 percent, exceeding its goal of 25 percent. Twitter barely  missed its goal for increasing female technical workers, missing its 16 percent goal by just one percent.

See also: Intel Hits Diversity Goals



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About The Author

Tom Huskerson Bio Born in Richmond Virginia Tom Huskerson is a military veteran who settled in California after his discharge. Tom attended Santa Barbara City College where he began his writing career as a campus reporter. He worked as an intern news reporter for the Santa Barbara News-Press writing feature stories before moving on to San Francisco. At San Francisco State University Tom studied broadcast communications and began to focus on the Internet. He completed his graduate thesis on Internet advertising. Tom was the first student to ever focus on the Internet as a graduate student at San Francisco State University. After graduation he went to work for Zona Research in California’s Silicone Valley. As a research associate Tom supported senior analyst writing on the latest developments in the Internet industry. During the dot com boom Tom worked for several web businesses as a market researcher and analyst. As a writer and researcher Tom has authored various technical works including a training program for Charles Schwab security. Other projects included professional presentations on workplace violence and hiring security contractors. Tom has also written both fiction and non-fiction works and blogging for a travel website. He has published two books of short stories and completed two novels. Tom is the owner of Scribe of Life Literature and Tom is not the chief editor for the OnTechStreet. com. A news and information blog that focuses on tech news for African-Americans. The blog is the result of his desire to inform the African American community of the dangers and benefits of the cyber age. In his blog Tom reports on information security, new and analysis, scams and hoaxes, legal happenings and various topics that arise from the age of information. Tom believes that technology is a necessary tool for black people and they should know what is happening. Tom writes believing that techno speak is for the professional and that valuable information can be communicated using plain language. As a result he has embraced the motto, Less Tech, More Knowledge.

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