Smoking weed is steadily becoming a mainstream practice. It probably has been for sometime but it was kept on the low. But rap icon Snoop Dogg is breaking marijuana out of the shadows by launching weed smoking lifestyle website MerryJane.com
Snoop Dogg has been involved and investing in tech for just over a year and has decided to bring smoking and the smoking lifestyle online in a big way. MerryJane.com is a lifestyle media site that focuses on the Chronic. The password restricted website provides both video and editorial content. MerryJane.com is intended to act as a central hub of information for smokers from the novice to the seasoned weed connoisseurs.
Snoop announced MerryJane.com at TechCrunch Disrupt SF saying MerryJane.com will provide users with “all they need to know” about marijuana, and be the “encyclopedia of the cannabis world.”
For cannabis smokers the website will focus on the lifestyle and offer original shows that cover cooking with weed as well as food pairings with cannabis. Users will also find guidance for first timer smokers who wish to indulge. This is called being ‘deflowered’. MerryJane.com will also have celebrities who are “down with the team”. Names associated with the website include Seth Rogen and Miley Cyrus.
MerryJane will be more than a place to indulge the smoking lifestyle. Snoop plans to examine the serious side of weed smoking including the politics and the business of weed.
Snoop is taking smoking weed to the online business world. MerryJane offers a database of various strains of cannabis. The data base was created by the MerryJane.com editorial team. It lets smokers learn more about cannabis and what strain might be right for them. The site also allows smokers to connect with a local dispensarys that offer their selected brand of weed. MerryJane.com also lets smokers search by cannabis type, flavors, symptoms, and more and shows listed cannabis products in high-resolution rotating images.
Plans are already underway to allow marijuana dispensaries to set up their own digital store on the MerryJane.com website.
MerryJane co-founder Ted Chung spoke on the website’s business plan saying, “advertising is definitely part of the plan.” But he pointed out providing the cannabis industry with a central destination for brands and retail outlets is vital to creating a strong presence. Chung stated that the demand is there and expects the site to surpass its competitors within 6 months.
Snoop added that MerryJane.com will open the door for people who smoke secretly. “There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke. I’m a smoker, my name is Snoop Dogg, and I’m a stoner.”
MerryJane.com launched last week at the Disrupt SF 2015 conference. A limited number of beta testers received invitations to explore the site. The site will be open to the general public over the next few weeks.
Also see Snoop Dogg Starting Marijuana Venture Capital Fund
Now you know.
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