App of the Week – HeartThis

When it comes to shopping online the African-American shopper is ready, willing and able. A new study of African-American consumers revealed that black people use mobile devices for shopping more than the general population. African-American shoppers are leading the way when it comes to using their mobile devices to shop according to Target Market News. African-Americans use smartphone and other mobile devices to comparison shop, price match, and research product details.  Black people take their product research to the next level by also investigating the product in the store and are actually more likely to buy online.That is why HeartThis is the App of the Week.

HeartThis shopping app allows the user to shop more than 330 stores.  The store available include Dillard’s, Nordstrom, Kohl’s, J. Crew, Target, and others. Not only can you shop but the app also shows you if there are any promo codes available to save you a few additional dollars.

To get started with HeartThis, the user selects their favorite stores and categories of apparel including active wear, shoes, bags, accessories or swimwear. This creates a customized feed of items in a Pinterest like layout. The user then “hearts” the items they like adding it to their collection. If the user decides to buy the item they can do so with a tap of the “Buy” button that directs them to the retailer.

HeartThis is different from its mobile shopping app competitors because it doesn’t just offer high-end stores. The app is also helpful to the online budget conscious shopper by providing an alternative way to shop from mainstream stores like Target and those at your local mall and online retailers like Amazon and others. Budget shoppers will appreciate HeartThis’s ability to track down promo codes saving them time hunting for the best deal.

HeartThis is free and available on Apple.