App of the Week: Cash Dash

Published On November 29, 2014 | By Tom Huskerson | App of the Week, Now You Know

FindSave-app-for-iPhone-and-Android-phonesIts the holiday shopping season and as I have said before merchants are waging all out war for your shopping dollars.  Wal-Mart is matching Amazon.com’s and pretty much everybody else’s online prices. Price matching is a common weapon retailers aim at each other.

The app of the week is Cash Dash and it is the latest weapon in the retail arms race. Wanderful Media, creator of the couponing app Find&Save that located coupons for stores near you has announced they have a new twist on the concept. The Cash Dash app basically lets retailers push promotions at you the minute you walk into a competitor’s store or even get close to one.

It really pretty simple; lets say you’re at Wal-Mart, Target would use the app to offer you a $25 incentive to visit one of its stores within 24 hours. This is retail war and the goal is to steal shoppers away from the competition. “When you’re walking into a Home Depot on Saturday morning, your intent is clear,” says Ben Smith CEO of the company. “You’re in home repair mode. That would be a very valuable audience for Lowe’s.”

The app uses your smartphones GPS location to track you. But instead of offering coupons at the store you are shopping at the app tries to send you to the competition. If you accept the offer and make a purchase you submit a photo of your receipt using the Find&Save app. The cash reward goes into your PayPal account. According to Smith the next version of the app will connect to users’ credit cards, and subtract the dollar amount automatically from the purchase.

CashDash has only been available for three weeks and already some 50 retailers have jumped on board. Retailers such as Walgreens and Macy’s, are spending the money to send these notifications and poach the competition. Over 100,000 alerts have been issued since the app launched. Smith claims that about 30 percent of shoppers who receive an alert actually click through and accept it.

Cash Dash has even changed how users feel about having their location tracked. Before the app was introduced only 20 percent of users opted into geolocation. That number has now reached 80 percent. 

The only drawback to the use of the app is the competition’s store may be too far for the shopper to visit. Experts believe that the app would work much better in densely populated areas where the competitor’s store is easier to reach. But the cash incentive could make the drive more palatable.

Retailers are at war and you win anyway you look at it. Cash Dash is available for Apple and Android.

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About The Author

Tom Huskerson Bio Born in Richmond Virginia Tom Huskerson is a military veteran who settled in California after his discharge. He attended Santa Barbara City College where he began his writing career as a campus reporter. He worked as an intern news reporter for the Santa Barbara News-Press writing feature stories before moving on to San Francisco. At San Francisco State University Tom studied broadcast communications and began to focus on the Internet. He completed his graduate thesis on Internet advertising. Tom was the first student to ever focus on the Internet as a graduate student at San Francisco State University. After graduation he went to work for Zona Research in California’s Silicone Valley. As a research associate Tom supported senior analyst writing on the latest developments in the Internet industry. During the dot com boom Tom worked for several web businesses as a market researcher and analyst. As a writer and researcher Tom has authored various technical works including a training program for Charles Schwab security. Other projects included professional presentations on workplace violence and hiring security contractors. Tom has returned to focus on writing both fiction and non-fiction works and blogging for a travel website. He has published two books of short stories and completed two novels. Tom is the owner of Scribe of Life Literature and EbonyCandle. Most recently Tom has launched the blog African American Cyber Report. The blog is the result of his desire to inform the African American community of the dangers and benefits of the cyber age. In his blog Tom reports on information security, new and analysis, scams and hoaxes, legal happenings and various topics that arise from the age of information. Tom believes that technology is a necessary tool for black people and they should know what is happening. Tom writes believing that techno speak is for the professional and that valuable information can be communicated using plain language. As a result he has embraced the motto, Less Tech, More Knowledge.

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