Its the holiday shopping season and as I have said before merchants are waging all out war for your shopping dollars. Wal-Mart is matching Amazon.com’s and pretty much everybody else’s online prices. Price matching is a common weapon retailers aim at each other.
The app of the week is Cash Dash and it is the latest weapon in the retail arms race. Wanderful Media, creator of the couponing app Find&Save that located coupons for stores near you has announced they have a new twist on the concept. The Cash Dash app basically lets retailers push promotions at you the minute you walk into a competitor’s store or even get close to one.
It really pretty simple; lets say you’re at Wal-Mart, Target would use the app to offer you a $25 incentive to visit one of its stores within 24 hours. This is retail war and the goal is to steal shoppers away from the competition. “When you’re walking into a Home Depot on Saturday morning, your intent is clear,” says Ben Smith CEO of the company. “You’re in home repair mode. That would be a very valuable audience for Lowe’s.”
The app uses your smartphones GPS location to track you. But instead of offering coupons at the store you are shopping at the app tries to send you to the competition. If you accept the offer and make a purchase you submit a photo of your receipt using the Find&Save app. The cash reward goes into your PayPal account. According to Smith the next version of the app will connect to users’ credit cards, and subtract the dollar amount automatically from the purchase.
CashDash has only been available for three weeks and already some 50 retailers have jumped on board. Retailers such as Walgreens and Macy’s, are spending the money to send these notifications and poach the competition. Over 100,000 alerts have been issued since the app launched. Smith claims that about 30 percent of shoppers who receive an alert actually click through and accept it.
Cash Dash has even changed how users feel about having their location tracked. Before the app was introduced only 20 percent of users opted into geolocation. That number has now reached 80 percent.
The only drawback to the use of the app is the competition’s store may be too far for the shopper to visit. Experts believe that the app would work much better in densely populated areas where the competitor’s store is easier to reach. But the cash incentive could make the drive more palatable.