Singing superstar Beyonce celebrated Juneteenth with a pair of surprises for her fans and black owned businesses.
Beyonce released her song “Black Parade” across several music streaming services. In a nod to her legendary hip-hop artist/producer/entrepreneur husband Jay-Z an extended version was released on the Tidal platform. The Queen Bee announced the song’s release in an Instagram post.
“Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power,” the post reads. “‘Black Parade’ celebrates you, your voice and your joy and will benefit Black-owned small businesses.”
In addition Beyonce is pushing black owned business with an extension of her own website. The page directs fans to a new website entitled Black Parade Route. The link directs fans to the works of Black creators and Black-owned businesses in a variety of categories, including art, fashion, wellness, and dining.
Beyonce makes the purpose of the website perfectly clear, “Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right.” The website’s directory of business listings is curated by Zerina Akers, the founder of Black Owned Everything.
